As the user experience and research lead embedded within an AWS Innovation team, I worked on a product incubation engagement to develop a new platform that matched investors with insurance carriers to create new investment and risk transfer opportunities. Our team leveraged Amazon's "working backwards" methodology to understand and test product viability, market fit, and go-to-market strategy. The engagement was conducted remotely, and I led the team through design sprints, market research, user interviews, lightning sketches, and other collaborative design methods using Miro.
Rapid learning and iteration with design sprints
We dove in right away with workshops to help the client innovation team to define their problem statement and evaluate the opportunities, risks, and define the market research strategy. Through competitive research and interviews with both investors and insurance carriers, we helped the client ideate on the platform concept to solidify the revenue model, value proposition, and value stream while starting to map out the customer journeys.
Next, we conducted a series of design sprints with the client team using Miro. We started with lightning sketches, where the team brainstormed and rapidly sketched out different ideas and concepts for the platform. We then collaborated on more detailed wireframes, and created prototypes to test out both the product concept and the overall experience with users. We used the feedback from the user testing to refine the design and iterate on the prototypes.
Teaching the client to fish
Throughout the engagement, we worked closely with the client to ensure that they were involved in every step of the design process. All research and collaborative design brainstorming happened using Miro on open Zoom calls. The client participated in all customer interviews and user testing sessions as well and learned not just about their product and their potential customers but also about the agile design process.
The results
Our engagement resulted in the creation of a breakthrough platform that matched investors with insurance carriers to create new investment and risk transfer opportunities. The platform's user experience was designed with a deep understanding of our target users' needs and pain points, and it was tested and refined through user testing and iteration. The engagement demonstrated the effectiveness of remote collaboration using Miro and the "working backwards" methodology to develop a successful product incubation engagement.